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Recently I cam across a book from Ivonne Oswald called “Every Word Has Power”.  This book containing only 172 pages reminded me of French philosophers, Jean Paul Sartre and Rene Descartes.

Both of these philosophers are capable of expressing of the essence of their thoughts in several pages.  Ivonne Oswald also has this gift.

More over, after reading her book I feel my life has made a different turn.  Turn for the better.

It’s almost like I have known all things she wrote in the book before and as she wrote:  “  I was simply remembering what I have already known”.

I have underlined quite a few sentences in her book that I found valid and important.  One I’d like to quote here is:

The self-worth is about feeling completely free to be yours amazing self; trusting your strength of your character and your own judgement.  Why is self-worth so important? Because when you approve of yourself, you stay calm and move easily forward towards success, with spirit and courage, making clear decisions, confident of results. You become more resilient, self-relient, and self-sufficient. Self-worth is how you measure inner strength.

I highly recommend the book (as I already have done with my friends) to everyone.

Keith Ferrazzi wrote in his book: “When I was once hungry to become chief executive officer at Fortune 500 company my PBM (personal Branding Message) read as follows:  “Keith Ferrazzi is defined as one of the most innovative and bottom line-focused marketers and CEOs in the world.  His string of dramatic “firsts” have followed every position he has held.  His passion gives off a light that carries wherever he goes.”

…

Oscar Wild once suggested that if a person did what he or she loved, it would feel as if they never worked a day in their life.  If your life is filled with people you care about and who care for you, why concern yourself with “balancing” anything at all?

On the 2nd of December 2010, I was enjoying my Starbucks coffee, while reading a book on how to start a successful consulting business.  This is the biggest pleasure in my life.  Waking up early in the morning, having light breakfast and heading out to one of the Starbucks for my morning of coffee, e-mails, reading and  … watching people.

I switched my usual Starbucks from time to time if I find that my presence makes people uneasy, but I have also concluded that there are some Starbucks stores, which are better managed then others.  People in these stores are happier, they are served better and the whole atmosphere is simply more enjoyable.  On occasion, if the manager moves to another store, I move to that store as well, because I know they an replicate the same atmosphere anywhere they go.

So why some managers can create happy environments and why others cannot?
My basic conclusion is that they are not only competent in what they do but they are also happy people themselves.

I also notice that they not only attract happy employees but the clients coming to the stores are also happier.  Is it only because they know what they cab expect?

I decided to write on happiness and what makes people happy.

I find that resume writing is such a pain, not because I don’t know what I want to say but because I am in the process of working with a consultant who does not understand what my last position was about.

How she can help me if she does not understand me?  She is not asking questions?  How can she know me so well?  Does she?

So at the end what will happen I will most likely ask for a different consultant. A consultant who cares a bit more about what I desire and what makes me happy.  Is this so hard to do?

Seven Common Mistakes that Keep Writers in the Poorhouse

 
1. Selling to the wrong person. If you want to achieve financial success as a writer, you must stop selling your work to magazine editors. Focus instead on selling copy to eager corporate clients with deep pockets and an on-going need for business writing. See Chapter 9 for detailed instructions on locating clients, selling your services, negotiating fees, and maximizing the profit potential of every sale.
2. Underpricing your services and products. It’s tough to set fees for writing services. A lack of industry pricing standards is one problem. The fact that there’s always another writer out there, willing to undercut your fees, poses another problem. Chapter 8 reveals six-figure strategies for establishing–and holding to–fees.
3. Accepting low-paying, one-time assignments. Why write a nickel-a- word magazine article when you can get paid $10,000 to write a corporate annual report? Read Part 3, then follow the money!
4. Failing to develop products. The only way to make big money in business writing is to stop thinking of yourself strictly as a service provider. Expand your vision to include product delivery. See Chapter 12 to learn how to create, package, sell, and resell writing products clients gladly will pay top-dollar for.
5. Waiting for business to come to you. You’ll never become a six-figure writer until you learn how to create new business opportunities, not merely respond to requests for service. See Chapter 4 for insights into finding and filling holes in the marketplace, and converting single assignments into long-term cash cows.
6. Underestimating the power of packaging, publicity, and promotion. While most writers know how to approach magazine editors, they don’t necessarily know how to sell themselves to the corporate marketplace. See Chapters 16, 18, and 19 to learn what it takes to position yourself as a big-league business writer who commands major-league money from corporations, associations, government entities, and others.
7. Neglecting clients. Six-figure writing success rests less on writing talent than on your capacity to embrace the business side of the writing business. Read Chapter 37, then commit to make superior client service a hallmark of your writing business.

 

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